“Sports are all about an individual’s relentless journey of challenging complacency and the Olympic Games are the ultimate global celebration of the progress and achievement of athletes, countries and their fans coming together to unite the world’,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.
“Samsung admires the spirit of Olympians and fans across the globe who continuously push boundaries for the better” Lee added.
Samsung also announced the Rio 2016 App and on-the-ground activations across Brazil to mark the official launch of its global Olympics campaign.
The Galaxy S7 Edge Olympic Games smartphone incorporates an Olympic Games design embedded into the device and features a custom colourway pattern with the five official colours of the Olympic Rings.
The colours of the Olympic Rings are also prominently featured in the phone’s user interface: in its home and lock screens, message, dial and contact screens and the notification bar.
The Rio 2016-inspired phone is pre-loaded with Olympic Games-themed wallpapers.
Samsung has partnered with the International Olympics Committee (IOC) to provide all the athletes that will compete in Rio 2016 with theSamsung Galaxy S7 Edge Olympic Games Limited Edition and it will deliver 12, 500 devices and Gear IconX cord-free earbuds to all Olympians.
Samsung’s newest smartphone accessory, the Gear IconX offers a new fitness experience with an in-ear heart rate monitor and standalone music player. When paired with smartphones, the IconX can track fitness updates through the S Health app.
IOC President Thomas Bach said, “Samsung’s technology has helped to engage with fans and especially young people around the world. The device will enable the athletes to connect with their friends, family and fans and share their amazing experience at the Olympic Games. With Samsung’s support, we look forward to inspire people everywhere with Olympic Values, the unique experience of the Olympic Games and the power of sport”.
Samsung Electronics is the Worldwide Olympic Partner in the Wireless Communications Equipment category at the Rio 2016 Summer Olympic Games.
The Samsung Galaxy S7 Edge Olympic Games Limited Edition will be available from July 18, 2016 in selected countries including Brazil, the U.S., China, Germany and Korea.