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Jack Ma, founder of Chinese eCommerce giant Ali Baba is back in Africa to speak to startups on the continent.

Ma, who is also a Special Adviser to the United Nations Conference on Trade and Development (UNCTAD) for Youth Entrepreneurship and Small Business was reported to have landed in Ethiopia last Tuesday. He will be speaking at Netrepreneurs: The Rise of Africa’s Digital Lions, an event jointly organised by Alibaba Business School, UNCTAD and the Jack Ma Foundation on Wednesday.

The event holding at the Linder Auditorium, University of the Witwatersrand in Johannesburg, will see Ma address startups in South Africa and launch the Netpreneur Prize, an initiative to create a community of 100 young entrepreneurs and startups by 2030, during which they will have access to grants totalling $10 million.

Ma, had during his visit to Africa last year, launched a $10 million African Young Entrepreneurs Fund, as part of his commitment as UNCTAD Special Adviser, to champion initiatives to make it easier for young entrepreneurs and small businesses, particularly in developing countries, to participate in global trade.

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