Local coffee chain, Java House, has opened yet another branch in Nairobi’s Central Business District (CBD), this branch being the eighth of it it’s kind. As it keeps up with its expansion strategy of opening at least two outlets every month.
Java’s latest and 63rd outlet is situated on Monrovia Street, opposite Nakumatt Lifestyle Mall, and follows the opening of an express joint inside the United States International University (USIU) premises, the first branch within a learning institution a month ago.
The Sh50 million outlet is part of the firm’s strategy to open branches where demand is high.
“We currently have eight Java branches in Nairobi CBD and the number one complaint we receive today is ‘I love Java, but I can’t get a seat’. So as long as there is demand for more quality food and coffee offerings, we will continue to work hard to find sites to bring our services closer to you,” said Java House CEO Ken Kuguru.
The CBD outlets, according to Mr Kuguru, serve a blend of clientele ranging from business persons on short-notice meetings to people out to enjoy a good meal.
“Our guests in the CBD are unique in that they are often professionals who need a nice environment to relax and get away from the office environment. These high standards from the CBD clientele requires us not only to have well-designed shops to handle the various usages, but also requires us to have staff that can handle the pressures of constant busy working breakfast, lunch and dinner environments.”
Java’s new owners have continued to aggressively expand and invest in new outlets across the country with plans to take the brand to new African countries in the medium-term.
Dubai-based private equity firm, Abraaj Group, recently acquired the chain house, buying the stakes held by founder Kevin Ashley and Washington-based Emerging Capital Partners in a multi-billion shilling deal.
Abraaj said it expects the coffee house to continue benefitting from the tailwind of Africa’s rapidly expanding middle class, sustained population growth and increasing urbanisation.