Viva Global, a Kenyan importer and distributor of international alcoholic beverages in the region, has signed an exclusive distributorship deal with Moët Hennessy, the largest global luxurious wine and spirits company to increase its market penetration and brand visibility in Kenya, Uganda and Rwanda.
“We chose Viva Global because of their fine wine portfolio which perfectly fits with Moët Hennessy’s and their superior expertise in handling top luxurious brands. We also considered Viva’s strong infrastructure, reputation and financial muscle and we believe to have the right partner in this business,” said Anne-Claire Delamarre, General Manager – Eastern Africa & Arabian Gulf at Moët Hennessy.
Viva was established in 1999, starting as a distributor of wines from Spain in the Kenyan market. In 2005 it began distributing and representing global spirits and beer brands in the country. Today it has operations in Kenya, Uganda and Rwanda in addition to its work with sub-distributors and distributors.
It has the right network, infrastructure and capabilities to drive uptake of the products and brands it imports across the East African region.
Moët cited the growing middle-class economy in Kenya as a business opportunity to invest in the country.
It has competitively taken over the fast-growing regional alcohol market with its renowned exquisite and premium brown spirit brand Hennessy cognac; champagne Moët & Chandon; single malt whisky Glenmorangie and Belvedere premium vodka.
Rupen Samani, Chief Executive Officer, Viva Global called on the Kenyan government to maintain consistent regulations for the alcohol industry to encourage investment and growth; and emphasized the need to control the parallel and grey market suppressing the legitimate alcohol business in the country.