SA Score Improves On Anholt Nation Brand Index

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South Africa’s overall reputation score has improved on the Anholt Nation Brand Index (NBI).

The NBI measures the reputation of a country on six elements, including governance, exports, tourism, people, culture, investment and immigration.

“South Africa ranks 38 of 50 countries assessed in this index,” Brand South Africa announced on Wednesday.

The 2015 NBISM survey was conducted in 20 major developed and developing countries that play important and diverse roles in international relations, trade and the flow of business, cultural and tourism activities.

Brand South Africa, in partnership with the Business Report, released the results of South Africa’s performance in the 2015 NBI in Johannesburg on Wednesday.

South Africa has improved on the pillars of people and tourism and held steady on the pillars of exports and governance.

The NBI recognised sports, particularly football, pristine landscape, and game reserves as among South Africa’s strengths.

“Participants in the survey also indicated that the citizens of South Africa are amongst our biggest attribute being described as, amongst others, desirable friends, good employees, hardworking and skilful.

“The NBI is the result of 20 342 interviews in 20 countries,” Brand South Africa said.

Brand South Africa CEO Kingsley Makhubela said South Africans can be proud of the country’s performance in a range of indices in the past year.

“The Global Competitiveness Index produced by the World Economic Forum ranks us 49 amongst 140 countries and number 2 in Africa.

“The Mo Ibrahim Index on African Governance places us at number 4 amongst 54 countries on the continent and now, the Nation Brand Index places us at number 38 of 50 countries,” Makhubela said
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