ICT

Safaricom Opens M-Pesa to Third Party Developers

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Safaricom has opened up M-Pesa allowing local and international developers to create applications that use the platform as the main payment option.

Developers can now innovate products that assist in development of financial products and grow their own businesses linking them to M-pesa, this has however come after a long wait

The move increases the money transfer service’s position in the market as it creates new revenue streams for M-Pesa at a time when competition is begning to take shape and threatening M-Pesa’s future market leadership.
Betty Mwangi Safaricom Director Financial Services said one of the advantages of bringing M-Pesa home is the fact that it is easier to integrate with other financial platforms to offer more or improved services to customers.

Ms Mwangi said, “we do however accept that innovation cannot come from us alone- it takes partnerships to come up with some of the best possible solutions that will help transform lives.”

Launching M-Pesa’s Application Programming Interface (API) is made possible by the new platform brought home from Germany in April.

INNOVATIVE SERVICES

The developers are expected to come up with innovative services for business to consumer, consumer to business, and business to business channels that can run off the new M-Pesa platform.

The move now complements other recent initiatives aimed at boosting M-Pesa transactions and entrenching a cash lite economy through Lipa Na M-Pesa which is an e-commerce platform..

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