The governments of the Gambia and Ghana have signed a Memorandum of Understanding (MOU), seeking to introduce a joint tourism promotion and marketing programme by the two countries.
The idea will also provide the platform for a knowledge exchange programme by members of tourism facilities of both nations and create industrial attachments for on-the-job skills upgrade.
According to online sources, the agreement to begin by the end of this year was recently conceived by officials of the Gambian Tourism and Culture Ministry, the Gambia Tourism and Hospitality Training School and a Ghanaian delegation led by Mr. David Nana Anim, the President of the Ghana Tourism Federation (GHATOF).
Part of the MOU reached during the week-long forum in Banjul, is to effect a new marketing strategy, where by if a tourist wants to book for a holiday ticket to the Gambia he or she would also visit Ghana as all being included in the package and vice versa.
The Gambia has over the years dominated many West African nations in terms of tourist arrivals, owing to the peace, stability and hospitality the country is known for, coupled with beautiful beaches, sunshine and rich nature reserves, the government source said.
So far, close to 400 tourists from Holland have arrived in the country in September ahead of the opening of the tourist season in October