Tuskys Seeks Higher Revenues as Supermarket Chain Expands Sales Strategy to Kenya’s Mombasa and Kisii Counties

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Regional retailer Tusker Mattresses will expand its recently-launched Gigantic Sale event to Kenya’s Mombasa and Kisii Counties as the supermarket chain aims for higher revenues.

The retailer, popularly known as ‘Tuskys’, appears to have responded positively to Kisii and Mombasa customer demands seeking to be included in the ongoing Tuskys Gigantic Sale Grand Finale festivities.

Tusker Mattresses management has confirmed the inclusion of several of its branches, including Tuskys Bandari in Mombasa and Tuskys Echiro in Kisii as participating outlets.

According to Tusker Mattresses Group CEO, Dan Githua, Kisii and Mombasa residents will also enjoy an ongoing customer reward scheme offering up to 50% in sales discounts.

Alongside Kisii and Mombasa, the Ksh400 million ($4 million) Tuskys Gigantic Sale Grand Finale is taking place in Kenya’s Nairobi, Kisumu, Eldoret, and Juja areas.

“Our customers in Kisii and Mombasa have spoken loudly and we are happy to announce that Tuskys Echiro and Tuskys Bandari are now part of the participating Tuskys Gigantic Sale Grand Finale branches,” Githua said.

He noted that the Tuskys Gigantic Sale Grand Finale has received a major boost from leading local and international suppliers who are providing quality electronics, furniture and related household goods for sale.

Suppliers providing retail products and brands such as Samsung, LG, Kabras Sugar, Menengai Soap Ohms, Luminarc, OSRAM, Moulinex, Regal, Tefal, Beko, Jikokoa, Redberry, Hotpoint, Ramtons, Kings Collection, Slumberland, Vitafoam, Dettol, Brookside, Dawaat, Mortein Doom, Rina cooking oil, Soko Ugali, Huggies, Kenchic, Harpic, Persi, have supported the Tuskys Gigantic Sale to a tune of more than Ksh400 million ($4 million) over the last seven weeks.

In the last 4 weeks, Tuskys has successfully carried in-store activations across the country, where customers were engaged on product information and demos.

The retailer believes the move will help boost its influence across Kenya while enhancing its brand recognition.




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