Asoko Insight Appoints Obi Ejimofo As Head Sub-Saharan Africa Markets

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Asoko Insight has announced its first executive appointment with Obi Ejimofo, joining to head operations as the venture shifts gears on the heels of its recent funding round.

Ejimofo, who recently stepped down as managing director for Lamudi Nigeria, was already part of the Asoko Insight advisory team and will now lead the venture’s drive to scale its operations across sub-Saharan African markets.

Prior to Lamudi, Ejimofo ran global transformation programs for Thomson Reuters and Philips Electronics before focussing on strategy execution and market development in Sub-Saharan Africa as a consultant.

‎ “I am really excited to be joining Asoko Insight at this pivotal stage in our story. Our objective is simple – to become the go-to source of corporate data and market intelligence for a global investment community that sees Sub-Saharan Africa as the next growth frontier.” Ejimofo said.

His announcement comes quickly after Asoko Insight publicly announced it had secured $1.35 million in seed funding.

The London-headquartered firm will use the funding to rapidly scale its data and content operations across Africa’s most dynamic growth markets.

“Obi’s experience running Africa focused operations is of critical value to optimising our next growth phase and building superior analytics on African companies. We’re delighted to welcome him to the management team,” Asoko co-founder, Rob Withagen declared.

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