Isuzu, a Japanese commercial vehicle and diesel engine manufacturing company headquartered in Tokyo, has reaffirmed its commitment to growing its business in South Africa.
Through its South African subsidiary, the vehicle maker – whose principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines – stated that it is fully committed to boosting production in the country.
“Isuzu has done this because they’re committed to growing their business in South Africa,” the subsidiary said in a statement issued on March 5th, 2018.
The announcement coincides with the launch of the Isuzu mu-X (Multi Utility Crossover) in South Africa, a 4×4 SUV that the company hopes will develop a strong following among vehicle buyers.
The move also follows the February 2018 launch of Isuzu South Africa’s stand-alone business at its manufacturing plant in Struandale, Port Elizabeth, an industrial property in the region.
Isuzu Motors made its official debut in Port Elizabeth in mid-February after taking over General Motors South Africa facilities around the country along with 1,000 employees.
The announcement comes at a time when Isuzu trucks are the number one selling Japanese OEM in SA for 5 consecutive years, according to Isuzu South Africa, the country’s licensed distributor of Isuzu vehicles.
Isuzu sells vehicles in over 120 markets and has a number one share in 70 segments in which it competes in 42 markets, according to its 2016 Financial Year report. It has a physical presence in 30 countries and operates 47 plants.
Isuzu’s subsidiaries include Anadolu Isuzu, a Turkish joint venture with Anadolu Group; Sollers-Isuzu, a Russian joint venture with Sollers JSC; Jianxi Isuzu Motors, a Chinese joint venture with Jiangling Motors Company Group; Isuzu Astra Motor Indonesia, Isuzu Malaysia; Isuzu UK; Isuzu South Africa; Isuzu Philippines; Taiwan Isuzu Motors; Isuzu Vietnam; and Isuzu Motors India, among others.