Kenya: Nestlé’s Nescafé Plan Programme Increases Coffee Production by 75%

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Nestlé’s Nescafé Plan Programme in Kenya has seen a 75 per cent increase in the production of premium grade AA, AB and PB coffee in the 2016/2017 year, resulting in one of the best payout in five years for farmers who are part of the programme.

The farmers who are members of 12 Farmers’ Cooperative Societies (FCSs) in Nyeri, Murang’a, Embu, Kirinyaga, Kiambu and Meru Counties received a combined Kshs630 million for the 7.3 million kilogrammes of cherry they delivered.

On average, they received Kshs87 per kilogram compared to the Kshs42 paid five years ago.

Brinda Chiniah, Equatorial Africa Region Head of Corporate Communications and Public Affairs, Nestlé attributed the increase in production to the training offered to the farmers under the Programme.

The Programme was introduced in Kenya in 2011 in partnership with Coffee Management Services as part of Creating Shared Value (CSV).

“It aims to improve the quality and quantity of coffee production, connect farmers to market and improve the living standards of coffee farmers among others,” Chiniah added.

Between 2011 and 2016, Nestlé spent about Kshs71million in the implementation of the Nescafé Plan, a period during which the FCSs recorded a 83per cent growth in coffee production and the quantity of coffee produced per tree increased from 2.5kilogrammes per tree in 2011 to 13kilogrammes in 2016 for farmers who farmers to adhered to the Programme’s training.

Nestlé Equatorial African Region Limited which covers 20 countries has been buying coffee from Kenya where it is headquartered for use in the manufacture of Nescafé, Dolce Gusto, Zoégas and Nespresso brands for the last four decades.

In 2017 alone, it plans on spending over Kshs11million in the implementation of the Programme that has also incorporated a ‘Women and Youth in Coffee’ component to empower women and young people to farm and take up leadership positions in coffee farming and management.

Currently, about 25 per cent of new farmers in the Plan are between 18 to 35 years and over 6,000 of the total farmers are women, showing increased participation of both groups.

Nestlé plans to expand the scope of the Nescafé Plan Programme to help farmers further enhance their livelihoods by addressing issues like food security, nutrition diversity, health, clean water and clean energy.

“To help the farmers become more food secure, Nestlé has entered into a public private partnership called FOSEK (Food Security in Ethiopia and Kenya) that is led by Solidaridad, and includes other partners like Coffee Management Services, the Coffee Research Foundation and others,” the company official added.

The PPP aims to improve the food security of 70,000 coffee families across Kenya by 2020.

Nestlé has a global vision of improving 30 million livelihoods in communities directly connected to its businesses.


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