Nestle Eyes Low End Customers with Low-cost Sachet Beverages

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Nestle is targeting the lower end of the market with the introduction of a Sh10 Milo sachet.

The foods processor has re-launched the cocoa and malt beverage, changing the size of the granules and adding the ‘‘kadogo’’ economy targeted pack.

According to Nestle, the drink will now be in powder form rather than the previous large granules, which is expected to make it easier to dissolve.

“(This) is in line with Nestlé’s dedication to innovation; continuously improving the nutritional value of its products,” said Nestlé East Africa Marketing Manager Lilian Mackenzie.

Milo will also be available in 100, 200 and 400 grams that will retail at Sh200, Sh380 and Sh650 respectively.


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