Kenya Targets Importers, Distributors and Large-Scale Consumers to Boost Country’s Floriculture Sector in Algeria

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Kenya, one of Africa’s most prominent flower producers, is wooing importers, distributors and large-scale consumers in Algeria in a fresh push to boost the lucrative industry.

The Kenya Embassy in Algiers, which is spearheading the move, held various activities to commemorate the East African country’s 54th Independence Day, celebrated earlier this week.

The Embassy’s events were organized on the theme ‘Sharing Kenya’s Freshness’ with the co-partnership with flower distributor, Roselife Algeria and its Kenyan counterpart, Baraka Roses.

Speaking to the media in Algeria this week, Kenyan Ambassador, Moi Lemoshira stated that the Embassy had selected the theme to underscore the focus on promotion of Kenya’s flowers as part of the country’s economic diplomacy fronted by the nation’s Ministry of Foreign Affairs.

The events included showcasing of Kenya’s roses at the National Public Arts Gallery in Algiers on 7th December, 2017 followed by a workshop on Kenya’s flower sector on December 12th, 2017.

The workshop was attended by selected dealers in Algeria representing importers, distributors and large scale consumers, including leading hotels and event organizers.

In his remarks during the launch of the Workshop Ambassador Lemoshira briefed the participants that Kenya’s flowers are of world acclaimed quality, making the country a lead supplier of flowers to the European market.

Lemoshira added that flowers account for no less than 35% of imports to the region with a high percentage channeled through the Dutch Auctions.

“Kenyan flower producers adhere to international laws and regulations governing the production, export and trade in horticultural produce making the country a leading host for foreign investors in the related sectors,” the Ambassador stated.

While making a presentation at the workshop, Ms. Lucy Yinda, Managing Director of Baraka Roses, assured the participants that her company has the “capacity and commitment to meet supply needs of the Algerian market particularly for Roses and will extend its partnership to other Kenyan producers to cover other flowers.”

Ms. Yinda urged the Algerian flower dealers to improve their business margins by ordering flowers from Kenya noting that Kenyan roses have a shelf-life of up to 7 to 21 days depending on the type of flowers and can be availed in more than 25 colours and different sizes.

Participants at the event commended the Kenyan Embassy and its partner companies for what they termed as a successful event and expressed confidence that the move will yield more trading opportunities for the region.


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