South African Agro-Processors to Court Middle Eastern Market

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The Department of Trade and Industry (the dti) is urging South African food producers to apply for financial support to participate in the 2018 Gulfood Exhibition scheduled for February next year in Dubai, United Arab Emirates (UAE).

As the largest annual food and beverage exhibition in the region, Gulfood showcases a full range of food and beverage products from around the world. It welcomes more than 100, 000 visitors including exporters, importers, distributors, retailers, wholesalers, food producers and restaurateurs from over 100 countries.

Showcasing their products and services at the Exhibition will give South African agro-processors a foot in the multi-billion rand Middle East food and beverage market.

“One of our objectives as a department is to promote South African value-added goods and services all over the world by broadening the export base, increasing market share in targeted high growth markets and sustaining market share in traditional markets,” said the dti’s Deputy Minister Bulelani Magwanishe.

Towards this goal, the Department has developed an integrated National Export Strategy with the aim of increasing the demand for South African goods and services through market diversification which will ensure the country’s increases its exports and develops new markets and export products.

Qualifying companies will be assisted through the dti’s Export Marketing and Investment Assistance (EMIA) scheme which seeks to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

Last year, the 35 South African companies which were supported to participate in the exhibition generated export sales worth over R220 million.

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