Newly Revitalized Uganda Airlines Targets a Share of the East African Market

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Uganda on Tuesday relaunched its national carrier, Uganda Airlines, hoping to take a slice of the East African aviation business, Reuters reported yesterday.

The East African Market is currently dominated by Ethiopian Airlines while regional players from Kenya and Rwanda continue to grapple for what’s left of the region’s market share.

The country is banking on its emerging oil industry and the traditional tourism sector to generate international traffic to sustain the airline.

Though air traffic in Africa is forecast to grow 6% a year, twice as quickly as mature markets, over the next two decades, most state-owned flag carriers on the continent are losing money. The notable exception is Ethiopian Airlines, which analysts say has avoided the mistakes of other regional carriers and not fallen prey to political interference.

“We undertake to be a world-class airline that will exceed customer expectations through high-quality service,” Ugandan Airlines CEO Ephraim Bagenda said at a ceremony at Entebbe, the country’s sole international airport, south of the capital Kampala.

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