Barclays Returns to South African Roots as it Rebrands to Absa

Google+ Pinterest LinkedIn Tumblr +

The bank formally rebranded into the warm red Absa colors on Monday, bidding farewell to the blue eagle emblem that has defined it for about 104 years.

The name change comes almost three years after Britain’s Barclays sold most of its controlling stake in Absa, South Africa’s third-largest lender, ending more than a century of the British bank’s involvement in Africa to focus on its home market and the United States.

Barclays further advised its customers to be alert against fraudsters as it completed its legal name change to Absa Bank Kenya.

Fraudsters could take advantage of the transition to try to dupe Absa Kenya customers into giving away crucial bank accounts information as it formally transitions from Barclays brand, the bank has warned.



Leave A Reply