First Bank of Nigeria Partners with Clickatell to Drive Financial Inclusion through ‘Chat Banking’ Initiative

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First Bank of Nigeria, in conjunction with Clickatell’s Transact division, have commercially launched their Chat Banking channel on WhatsApp.

Clickatell, a leading messaging company, will promote financial inclusion in Nigeria by enabling FirstBank to launch Chat Banking on WhatsApp.

This capability will enable FirstBank’s customers to manage their banking needs within their WhatsApp chat with the same efficiency as USSD – a communications protocol used by cellular telephones to communicate with a mobile network operator’s computers.

The two organisations believe the move will unlock the opportunity for millions of new consumers to experience an improved way to initiate day-to-day secure banking activities and digital product purchases from within the chat application. Clickatell Transact’s bank grade platform allows for banks around the world to develop and seamlessly deliver their unique customer experiences consistently across multiple channels.

Clickatell Transact’s solution allows banks to self-manage and instantly deploy changes to their offerings without the need for intensive professional services lowering turnaround times from weeks to minutes, reducing launch friction, development cycles and associated overheads.

This partnership with First Bank of Nigeria marks the third large scale deployment by Clickatell in the African market in the past month. Clickatell has pioneered the Chat Banking innovation through WhatsApp with a high emphasis on security to make WhatsApp a risk-free and convenient business engagement channel for customers. Multiple layers of encryption and authentication ensure a safe, and hassle-free transactional experience.

First Bank of Nigeria will offer its customers a full suite of banking options that can be initiated through WhatsApp, including balance checks, transfers, payments in addition to a vast bouquet of digital products and services that can be purchased instantly.

“Customers’ expectations are constantly changing and it’s our duty as a customer focused bank to ensure that our customers are provided with the means to initiate or carry out banking services through any channel they desire,” said Mr. Chuma Ezirim, Group Head, E-Business, First Bank of Nigeria Limited.

“We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and we understand our customers are actively engaged on WhatsApp,” Ezirim explained.

In countries like Nigeria, where cash is currently the preferred method of transacting, Clickatell’s solutions resolves critical issues around ease of access, safety, security and consistent availability of essential products and services.

“We are very excited to be working with the team from First Bank of Nigeria who, in record time, implemented a complex user experience, soft launched and managed to improve on the already exceptional services that First Bank offers its customers. As a technology provider, Clickatell drives to delight both clients and their end-users through low code deployments and innovative upgrades,” said Jeppe Dorff, Managing Director of Clickatell’s Transact Division.


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