Guaranty Trust Bank, a Nigerian multinational financial institution, that offers online/internet banking, retail banking, corporate banking, investment B=banking and asset management services, has announced the launch of Habari, a platform for music, shopping and lifestyle content.
Habari offers users direct access to the largest catalogue of local and foreign music online, a seamless shopping experience and an exciting way to connect with friends, amongst other features.
The platform which was launched in Lagos, is believed to be the first mobile platform in Nigeria created by a financial institution that focuses on enabling people’s needs and lifestyles rather than providing a limited bouquet of regular banking products.
The mobile application is free for all to download, regardless of where they choose to bank. The bank also noted that the new application offers a wide range of services and is designed with a clean user interface as well as a seamless navigation experience that ensures everything, from the music streaming, to the bills to pay, are just two clicks away.
Mr. Segun Agbaje, the Chief Executive Officer of Guaranty Trust Bank, who spoke at the launch said some of the exciting services available on the platform are its catalogue of local and foreign music, the largest ever in Nigeria. He also revealed that the platform has carefully curated videos that range from short engaging self-help kits to captivating full-length movies, and books that cut across all literary genres.
Agbaje said Habari “also offers an end-to-end shopping experience that allows users buy goods and services directly from over 10,000 small businesses”.
According to the chief executive officer, “by reimagining the role of banking and driving innovation in how we serve customers, we have built a platform that is less about us as bank and more about our customers and everything they need to enable their lifestyle”.
He noted that Habari was built around the everyday life of customers by stating that “Habari is not a mobile banking application; it is the start of our journey towards building a platform that connects our customers to everything that they need, and which continues to evolve with their lifestyle”.