Nigeria’s Access Bank targets 100,000 subscribers for its XclusivePlus platform

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Access Bank announced that it is targeting about 100,000 subscribers for its XclusivePlus platform, a premium subscription lifestyle launched in 2018.

XclusivePlus was launched to offer clients with exceptional services and exclusive privileges that would impact the lives of the customers by December.

The Head, Consumer Proposition, Access Bank Plc, Dolapo Orelaja said she believes the target would be exceeded given the bank’s recent merger with defunct Diamond Bank. She noted that the plan was born from the bank’s commitment to render exceptional services to its customers.

Orelaja said Access Bank had conducted a survey on customers’ need, and discovered a rise in spending on luxury travel and products, which led to the introduction of the product.

XclusivePlus, which currently has about 11,000 subscribers, will enable customers have access to about 800 premium lounges globally, 36 exclusive lounges within Nigeria, located in branches and at the airport as well as free multi-trade travel insurance, medical assistance and free movie tickets monthly and quarterly.

According to Orelaja, “customers stand to benefit immensely once a customer gets upgraded to a visa signature card in which he or she would have access to all these proposition. We are deepening our relationship with our customers, as this proposition is our own little way of adding value to our customers. For Xclusive Plus, there is a subscription fee – a monthly subscription fee of 5,999 naira for you to have access to lounges 24 hours, VIP treatment in over 900 hotels and other benefits”.

She also noted that “customers can also choose to do quarterly subscription which is about 17,997 naira. We are offering a 20 percent discount to customers who would want to subscribe annually, which is about 57,599 naira, rather than pay 75,000 naira”.

Also speaking, Proposition Manager, Access Bank, Adeola Rojaye, explained that customers just need to walk into any of the bank’s branches and subscribe to the XclusivePlus proposition, adding that given its easy-entry-easy-exit status, customers can opt out once they feel it is no longer enhancing their lifestyle.

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