Study Names Equity Bank the Most Preferred Lender in Kenya

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Kenyan lender, Equity Bank is likely to be picked by most Kenyans as their primary account over all other lenders in the country, a survey by mobile research firm Geopoll has found.

The study carried out in August this year recorded 40 percent of respondents saying they considered Equity their primary banker, ahead of the 35 percent who cited Kenya Commercial Bank and the 18 percent who named Co-operative Bank, Business Daily Africa reported.

The Geopoll study also found that Kenyans are most likely to prioritise convenience over customer service or even bank efficiency.

“A majority of Kenyans (63 percent) prefer a bank that gives them convenience first,” says Geopoll.

At the same time, bank users were quizzed on the downsides of the financial institutions. For 37 percent of respondents, topping the challenges was the loan facilities offered by banks and the processes involved in getting credit.

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