Construction Boom in African Markets Prompts Mantrac Group to Target Smaller Operators of Heavy Machinery

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Key markets across the African continent are deepening investments in the construction industry, prompting suppliers of heavy machinery like the Mantrac Group to capitalize on what stakeholders are terming as a sectoral boom.

Caterpillar Mantrac a subsidiary of Mantrac Group, which holds dealerships in Ghana, Nigeria, Sierra Leone, Russia, Tanzania, Uganda, Egypt and Iraq, has this week announced plans to target smaller construction sector enterprises with its new range of loaders.

The distributor has launched what it deems a more affordable version of its F2 Series Backhoe Loader in a bid to target the smaller operators with a range of features purpose-built for African and Middle Eastern markets.

“With this cutting-edge technology and the productivity of the 426F2 we project our market share to grow in this category of equipment,” said Corné Timmermans, Caterpillar’s Managing Director for the Middle East.

He was speaking at the launch event, which came after Mantrac Kenya Limited, the sole authorized dealer for Caterpillar products, this year hosted one of the Group Presidents of Caterpillar, Rob Charter who was in the country in a bid to further boost the business in the market.

According to the Mantrac Group, Kenya has a vibrant construction industry.

“Contractors are seeking solutions that will enable delivery of their projects in a timely manner and at lower costs hence the decision to launch the product in the country,” Caterpillar said in a statement.

Mr. Peter Kimani, a Manager at Kenya-based construction equipment supplier, Atlas Copco, said East African countries are key players in terms of major road and railway construction projects.

Speaking at the recently-concluded Africa Building and Construction Expo that was held in Rwanda just days ago, he added that governments have remained the main investors in road and railways projects, pumping in billions into developing their country’s infrastructure.

Caterpillar said that the launch of its new equipment displays Mantrac Group’s readiness to continuously invest in regional businesses.



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