The Ghana Export Promotion Authority (GEPA) has set a target of realizing $10billion in the next four years from non-traditional export (NTE) commodities.
The GEPA is expected to leverage the array of agro-produce in the country, particularly cashew which is the leading NTE crop to meet the ambitious target. In 2016 alone, cashew contributed US$196.7million as export earnings.
The Authority says it will ride on a ‘stepwise approach’ premise in which it maintained the contribution of the portfolio of products that currently make significant contributions to NTEs by facilitating institutional support mechanisms within the business environment; investing to grow through effective export development and promotion of products that currently do not make significant contribution to NTEs but have the potential to grow substantially.
These are high points of the National Export Strategy vis-à-vis the ‘one district-one-exportable product’ being spearheaded by GEPA. The key tenets of the National Export Strategy document advocate the identification, development, and promotion of at least one exportable product per district.
The CEO of GEPA, Gifty Kekeli Klenam, said the one district-one-exportable product concept would be merged into government’s ‘One District, One Factory’ industrialization initiative, saying: “This programme should complement as well as feed the industrialization concept.”
The development, she indicated, has necessitated certain structural and fundamental realignment to position GEPA to shoulder the new responsibilities.
“Our vision is to establish regional offices with district representatives who will see to the full implementation of the one-district-one export product concept. We are looking forward to strengthening our presence in the regions to be able to unearth the full export potential,” she noted.
The Director of Research and Information at GEPA, Maxwell Osei Kusi, on his part, said the country is on the path of transformation and it behooves on Metropolitan, Municipal and District Chief Executive (MMDCEs) to act as principal facilitators in creating the enabling environment for businesses to thrive, especially the private sector.