Global leader in Subscription Video on Demand (SVoD) service, iflix is launching in sub-Saharan Africa, capitalizing on the region’s large youth population, rapidly growing internet and smartphone penetration and appetite for digital content and entertainment.
This will avail thousands of Hollywood, Bollywood, Nollywood and other regional and local movies and television shows including many first run exclusives and award winning programs to millions of consumers across the region.
iflix Africa will also offer a collection of highly-acclaimed African shows and movies and also plans on introducing African content series.
Each subscription will allow users access the service on up to five devices, including phones, laptops, tablets and TVs for viewing anytime, anywhere.
“As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content.
By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers,” Mark Britt, iflix co-founder and CEO said.
The expansion into sub-Saharan Africa forms part of a $90 million investment to support its international expansion by investors Liberty Global Group, Zain Group, Sky plc, Catcha Group and Evolution Media.
ifix was launched in 2015, rolling out its in 18 markets across Asia, the Middle East and Africa and acquiring more than five million subscribers.
Headquartered in Cape Town, South Africa iflix Africa is commercially trading as iflix. It plans initial launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe, increasing its footprint to 23 global territories.