Profit-Supported Development on the Agenda as Business Leaders Prepare to Convene in Kenya for Shared Value Summit

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Business leaders, entrepreneurs from both the private and public sectors, and representatives from governments, academia and civil society, are set to convene in Nairobi, Kenya for an annual event dubbed the Africa Shared Value Summit.

The Summit is a product of the Shared Value Africa Initiative (SVAI), a Non-Profit Organisation that aims to build a collaborative Shared Value network to accelerate sustainable change across the continent.

Sponsored by Kenya’s leading telecommunications firm, Safaricom, financial services group, Old Mutual and the World Food Programme, the annual event has been touted as a meeting of minds, where stakeholders discuss ways in which businesses can use their power and influence to affect real change, without sacrificing profit.

Among the keynote speakers this year is American Co-Author of the ground-breaking Harvard Business Review article ‘Creating Shared Value’, Co-Founder and MD of consulting firm, FSG, and a director of the US-based Shared Value Initiative, Mark Kramer.

Also set to grace the event are Safaricom CEO, Robert Collymore and Managing Director for the Rockefeller Foundation Africa Regional Office, Mamadou Biteye.

“Purpose has to become central to a business’s core strategy in order to create true change,” said Tiekie Barnard, CEO and Co-Founder of the Shared Value Africa Initiative.

“In order to position yourself as a market leader and gain true growth, specialisation of a new kind is required, such as finding new ways of doing things that will be more ethical and less harmful to the environment, as well as reaching underserved populations while ensuring that current and future employees are able to deliver at their best,” she added.

The Africa Shared Value Summit raises awareness and advocates for the success of the strategic implementation of the Shared Value business model, which preaches profit with purpose, in Africa.

The event will run on the 23rd and the 24th of May, 2019.

Over two days, discussions at the 2019 Summit will be focused on the importance of Shared Value ecosystems in driving Africa’s business growth. The first day will focus on Shared Value in healthcare and food security, and the second will feature speakers and panel discussions exploring Shared Value in the energy and manufacturing industries.

“Businesses do not operate in a vacuum, and as entrepreneurs and human beings, we have a moral obligation to take on the challenges facing our continent and its population,” commented Cindy Langeveld, Co-Founder & Director of the Shared Value Africa Initiative.

“Embracing Shared Value is the key to long-term sustainability, enabling businesses to survive and thrive in a changing business climate,” she concluded.

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