Canon Central and North Africa (CCNA), a leader in imaging solutions, has reaffirmed its commitment to helping develop Kenya’s photography industry.
As part of this initiative, Canon launched an event dubbed the Canon Discovery Week in Nairobi, Kenya this past July. The sectorial event featured a Photo Safari and Wildlife Photography Master Class led by Canon Ambassadors Jonathan and Angela Scott.
Discovery Week is a consumer engagement to build a closer relationship between customers and photography by facilitating access to Canon equipment and professionals. The initiative also raises awareness for the industry’s latest products and develops education in all levels for photographers.
In order to meet the expectations of Kenyan photographers, professional and amateur, Canon hosted initiatives granting many opportunities for customers to interact with experts and retailers.
The set of events and interactions included educational Canon Academy workshops which invited testimonials and debate from attendees; in store activations to give photographers an opportunity to learn more about their own equipment, and to test new products and solutions; and in-store incentives to help photographers get easier access to new equipment.
“Our objective is plural: to meet and exchange with photographers, give them a satisfying customer experience by helping them become more familiar with our devices and allow us to better anticipate their ever-changing needs,” Amine Djouahra, B2C Sales & Market Director, Canon Central and North Africa, said.
“We aim to maintain this meeting with our customers every year in order to sustain this essential link that allows us to refresh our offerings regularly and launch innovative products that meet or even anticipate our customers’ needs,” Djouahra added.
Throughout the month of July, Canon continued to offer its existing and new customers in-store incentives, in order to thank them for their loyalty and appreciation.
Following the success of this second edition, Canon announced that it will be holding another Canon Discovery week again in Nairobi next year and invites all photographers to mark their calendars for the third edition in June 2020.