Discovery Inc., an American mass media company based in Silver Spring, Maryland, has appointed Apricot Africa Consulting as one of its newest advert sales partners in Africa.
As part of the agreement, the company announced the expansion of its Real-Time channel across Africa. From 15th April 2019, the female general entertainment channel will launch on StarTimes – a Chinese media platform with a strong presence in Africa – alongside ‘Discovery Family’, which has been available on the StarTimes platform since December 2018.
The Launch of Real Time on StarTimes Marks a Pivotal Moment in the Evolution of Discovery’s African Ad Sales Strategy.
Discovery, which was established in 1985, primarily operates factual television networks, such as its namesake Discovery Channel, Animal Planet, Investigation Discovery, Science Channel, TLC, and other spin-off brands.
The announcement follows Discovery’s recent renewal with StarTimes earlier this year, which included the launch of ‘ST Real Time’ and ‘Discovery Family’ as brand-new channels for StarTimes customers, to sit alongside Discovery’s popular true-crime network, ‘Investigation Discovery’ (ID). ST Real Time will be available to customers of StarTimes’, alongside Discovery Family and Investigation Discovery (ID).
“At Discovery we are always looking for ways to bring our globally-loved content and brands to new audiences,” said Amanda Turnbull, Vice President & General Manager for Discovery in Africa and the Middle East.
“Expanding our portfolio with StarTimes to include the launch of Real-Time and Discovery Family means we now offer their customers an enhanced mix of entertaining content for the whole family – from popular lifestyle programming on Real Time, fun edutainment on Discovery Family, to engaging real-life storytelling on ID,” she continued.
“At StarTimes we are excited to include more channels on our network from a global brand. We believe these new options will provide our customers with an exciting new mix of content which will allow customers more choice and value,” said Lily Meng, StarTimes’ Deputy GM for the firm’s Media Division.
In line with Real Time’s launch on StarTimes, Discovery has appointed Apricot Africa Consulting to represent the channel in key territories across East, Central and West Africa.
The move follows the formation of its partnership with Viacom International Media Networks Africa last year. Under the appointment, Apricot will expand upon the commercial opportunities offered by Real Time in these key markets, such as spot sale advertising, sponsorships and brand partnerships. VIMN Africa will continue to represent Real Time in South Africa, as well as Discovery’s wider commercial channel portfolio, across the continent.
Real Time is Africa’s newest channel for female audiences, showcasing the best of Discovery’s female-targeted lifestyle, factual and wildlife content. Since launching in South Africa on DStv in September 2018, Real Time has already proven a hit, attracting an average audience of 10,317 and rating as Discovery’s 3rd rated channel overall in terms of share.