Iflix partners LEGO to Increase Value to Subscribers

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Iflix, the world’s leading entertainment service for emerging markets, offering subscribers unlimited access to thousands of TV shows, movies and more has entered into a major two-year distribution agreement with LEGO Systems (‘LEGO’) to add a wide range of the most popular LEGO series to iflix’s extensive library of award-winning titles.

In a statement by iflix, the company committed to offering its subscribers across the Middle East and Africa unlimited access to both stream and download of an incredible selection of LEGO Kids content. The agreement between iflix and LEGO will see 122 episodes across 10 titles added to the streaming service for fans to enjoy.

“LEGO is one of the world’s most recognized and beloved brands, and we are excited to bring LEGO’s premium titles to our members both young and young-at-heart on a dedicated LEGO-branded channel for all to enjoy,” iflix Head of Content Africa and the Middle East, Evert van der Veer said. “iflix is committed to providing the best in entertainment from around the world to all our subscribers, and this deal with LEGO is key to delivering on that promise.”

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Also commenting, Gina Costelloe, Senior Content Distribution Manager, IBLE, added: “We are pleased to partner with iflix to bring LEGO content even closer to fans in the Middle East and Africa. Through the extensive library of content available on the new Channels feature, fans of all ages will have direct access to their favorite stories and characters anytime they want.”

Now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa, iflix offers consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies. The video streaming service has joined others like ShowMax, Iroko and Netflix which are already popular in the African market.

Video-on-demand services and streaming content over the internet has grown in popularity across Africa over the last decade. The revenues from subscriptions services (SVOD) in Africa are expected to reach $346 million by 2021, as against $205 million recorded in 2017. This growth is expected to continue as internet penetration continues to rise across the continent, as well as the rollout of 4G.

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