Central and North Africa (CCNA), a leader in imaging solutions, has partnered with the Film Lecturers & Trainers Association in Kenya (FLeTA-K) in a bid to further expand the Kenyan creative arts market.
The two companies sealed the deal at an official signing ceremony at KCA University, one of Kenya’s leading learning institutions.
As part of the agreement, CCNA will work with FLeTA-K, to deliver photography and filmmaking skills over the next 8 months, to more than 10 universities and training institutions across Nairobi, involving Canon Trainers and Canon technical experts.
“The sessions provided by Canon will give the perfect opportunity for aspiring filmmakers and photographers to benefit from thematic courses in videography and photography and will raise awareness about the latest affordable technology which includes the company’s newest products,” CCNA said in a recent statement.
The inauguration of the new partnership will see six universities come together over the launch week to complete 1 photo workshop, two filmmaking workshops and 8 focus seminars based around photography and film.
Teddy Mitchener, a renowned Kenyan photographer and Freelance photographer will host an exclusive workshop on ‘Canon Basic DSLR Photography Workshop’. Kenyan filmmakers Ben Mwangi and Maxwell Odhiambo will lead a ‘Canon Basic DSLR Filmmaking workshop’. The workshops will be held parallel to the other activities of the seminar during the week.
The partnership with FLeTA-K is an extension of Canon’s ‘Miraisha Sustainability Programme’. The initiative, launched in late 2014, aims to build the capacity and talent of people in the African countries where Canon operates by leveraging the company’s imaging heritage, advanced technological strengths and innovations.
To date, through the Miraisha Sustainability Programme, Canon has trained more than 4,500 youth students on photography, filmmaking and printing photography skills and concluded over 300 similar training and development partnerships. Historically in Kenya Canon has partnered with various organisation and events that include Kenyatta University, African Slum Photo Festival, Kenya Photography Awards, The NRB Bus, and Kenya Fashion Awards amongst many other partners.
The week of sessions will end with an award ceremony during which the workshop participants will be celebrated and rewarded with a certificate of attendance.
“Our collaboration with FLeTA-K is aimed at familiarising film makers and photographers in Kenya with cutting-edge professional technology that is used internationally but also creating a network of practical opportunities for young people to find rewarding careers in Kenya and abroad,” said Roman Troedhandl, Managing Director, Canon Central and North Africa.
“Thus, we want to encourage the growth of the film and photography sectors in the country where the film industry currently generates more than $70 million per year,” he added.
Commenting on the same, John Mugubi, FLeTA-K Chairperson said that the Kenyan story telling journey has gained a valuable partner in Canon.
“With the continued support of cutting-edge technology and solid skills in the craft of photography and film making, these initiatives will help place Kenyan arts on the world map. Our creative professionals welcome this opportunity to be better equipped to compete in sustainable and viable creative industry in Kenya and further afield,” he concluded.