Société Ivoirienne de Télédiffusion (SIDT), the Ivory Coast’s public broadcasting company, has selected Luxembourg-based SES, the world’s largest satellite operator, as its digital partner in order to meet the country’s 2020 deadline for switching over from analogue to digital broadcasting.
Under the multi-year agreement, 60 analogue turned digital channels will be broadcast with brighter, sharper picture and better sound, via the SES-4 satellite.
“SES has provided us with an innovative solution to ensure deployment of digital TV by broadcasting multiplexes across the country. This is an important milestone as we are now one step closer to ending analogue service,” said Yeo Adama, General Manager of the SIDT.
“We are excited to work with SES, which has both the technical capabilities and the practical experience required to support our ambitious projects, including the implementation of new broadcasting standards,” Adama added.
“The move from analogue to digital broadcasting can be complex, and we are fully committed to making this as hassle-free as possible for the SIDT in Ivory Coast,” said Clint Brown, Vice President of Sales and Market Development for SES Video in Africa.
SES is the world’s leading satellite operator with over 70 satellites in two different orbits, Geostationary Orbit (GEO) and Medium Earth Orbit (MEO).
It provides a diverse range of customers with global video distribution and data connectivity services through two business units: SES Video and SES Networks. SES Video reaches over 355 million TV homes, through Direct-to-Home (DTH) platforms and cable, terrestrial, and IPTV networks globally.
SIDT is a state company, created on December 20, 2017. Its main purpose is to ensure the broadcasting of radio and television programs on the national territory of Ivory Coast.
“Our satellite will provide the reliability to broadcast high-picture-quality TV services to Ivorians, while our teams are well-positioned to deliver the technical services and innovative solutions required to facilitate a successful digital migration for Ivory Coast,” Brown concluded.