Nigeria, African Countries Among Fastest Growing Audio Visual Markets

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As stakeholders in the Audio-Visual sector prepare for the second edition of Prolight + Sound Exhibition and Trade Fair, coming up in October, in Dubai, Country Representative for Messe Frankfurt, who heads, Exhibition and Trade Fair Limited, Omon Itoya –Abanokwu has said, Nigeria’s economy will see a boost if the prospects of emerging sectors such as the light and sound are proritised.

Considering the fast-rising demand for audiovisual technology, by stakeholders in the events, cultural, tourism and sporting industries, Itoya –Abanokwu said the trade fair, which holds from 17-19 October 2017 could help Nigeria’s economy leapfrog as it recovers from the downturn.

While Africa and the Middle East are amongst world’s fastest growing market for audio-visual with the sector hitting $5 billion in 2016, Itoya –Abanokwu said the Prolight + Sound Middle East presents great prospects for players in Nigeria to expand their footprint.

The inaugural edition of Prolight + Sound Middle East featured 37 exhibitors from 11 countries representing more than 120 brands, while more than1, 577 trade visitors from 50 countries passed through the buzzing hall at the Dubai International Convention and Exhibition Centre.

“The event is a must for stakeholders, who want to grow their business because it presents stunning opportunities to expand business and network in the   MEN A region,” she said.

The event would feature products groups such as theatre, studio, auditorium, club, disco   and   stage   lighting, Trussing   and   rigging   systems, stage   technology, stage machinery, lasers   and   special   effects   as   well   as   audio, visual, data   conferencing equipment, cables, controllers, connectors, switchers, communication   systems, monitoring systems, audio networking, audio visual systems and technologies, the organisers said.   It would also showcase TV and media technology, digital signage, video walls, LED and Display systems, projection systems and technology, lighting control and automation.

According to the company, sound and entertainment products such as portable sound, concert sound, installed sound, PA   systems, Amplifiers, Microphones, headphones, line arrays, DJ equipment, mixers, consoles, players, controllers, sound reinforcement would also debut at the event.

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