NIKE and Jordan Brand Named Exclusive Outfitters of Newly Launched Basketball Africa League

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The Basketball Africa League (BAL) has announced that American multinational corporation, NIKE and Jordan Brand will be the exclusive outfitters of the new professional league, which features 12 club teams from across the continent.

In a recent announcement, BAL also stated that Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and either Monastir or Tunis (Tunisia) as the host cities where the inaugural BAL regular season will take place and Kigali (Rwanda) as the host city for the first-ever BAL Final Four and BAL Final.

The announcements were made by BAL President Amadou Gallo Fall during a reception at the Musée des Civilisations Noires in Dakar in the presence of FIBA Secretary General Andreas Zagklis, FIBA Africa Executive Director Alphonse Bilé, NBA Commissioner Adam Silver and NBA Deputy Commissioner Mark Tatum, along with current and former NBA and WNBA players.

The NBA is a global sports and media business while FIBA is the world governing body for basketball.

Fall said that the announcements mark another important milestone as the organisations head into what will be a historic first season for the Basketball Africa League.

“We now have seven great host cities where we will play and our first partnership with a world-class outfitter.  We thank our first partners NIKE and Jordan Brand for supporting us on this journey and ensuring our teams have the best uniforms and on-court products,” he added.

Beginning in March 2020, the six cities will host a regular-season that will feature 12 teams divided into two conferences, with each conference playing in three cities.

The regular season will see the 12 teams play five games each for a total of 30 games, with the top three teams in each conference qualifying for the playoffs.

The six playoff teams are officially known as the ‘Super 6’, will play in a round-robin format to determine the four teams that will advance to the BAL Final Four and BAL Final in Kigali, Rwanda in late spring 2020.  The BAL Final Four and BAL Final will be single-elimination games.

NIKE and Jordan Brand will outfit the league’s 12 teams with official game uniforms, warm-up apparel, socks and practice gear, with six teams featured in NIKE and the other six teams in Jordan Brand.  The collaboration with NIKE and Jordan Brand marks the BAL’s first partnership.

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