Petroleum Company, Vivo Energy Kenya Partners with Rugby Tournament as Firm Looks to Build Market for its Fuel Products

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Vivo Energy Kenya, through its new Shell V-Power fuel and Shell Helix car engine oils, has announced its sponsorship for the Dala Sevens Rugby Tourney 2018 in Kenya’s Kisumu County, the penultimate stop for an event dubbed the National Sevens Circuit Series.

The National Seven’s Circuit is an annual series run by the Kenya Rugby Union (KRU), a host of Kenyan clubs and universities across the country. The teams competing accumulate points in each leg with the overall winner declared champions. The Dala Sevens tournament has grown in stature since its inception in 2006 and still has room to grow with the recent addition of regional teams such as Kabras, Western Bulls and a host of universities.

The sponsorship deal, valued at Ksh1 million (about $10,000), will go towards the planning of the Dala Sevens Rugby Tourney in Kisumu, the fifth in a six-leg series that includes; the Prinsloo Sevens, Sepetuka Sevens, Kabeberi Sevens, Driftwood Sevens and the Christies Sevens in Nairobi at the tail end of September.

Speaking at the official announcement of the sponsorship, Kenya Rugby Union Honourable Secretary, Jeff Gangla thanked Vivo Energy Kenya for supporting the tournament and appreciated their commitment in growing the sport both locally and internationally.

“We are excited by the entrance of Shell Fuels and their lubricants as sponsors for this year’s Dala Sevens Rugby leg. With corporate sponsorships like Vivo Energy Kenya’s guaranteeing the game’s growth, the potential to dominate the sport on a global stage in the near future is realistic. Such platforms provide opportunities for Kenyan rugby professionals to compete at a world stage,” said Mr. Gangla.

This partnership will be the second time Vivo Energy Kenya, through Shell V-Power & Shell engine oils will be sponsoring the Kisumu rugby sevens tournament following a successful engagement that began in 2016.

Also in attendance during the partnership launch, was Dala 7’s executive committee member, Gideon Kidenda, who expressed Kisumu RFC’s excitement on the return of Vivo Energy Kenya through their brands, Shell V-Power and Shell Helix engine oils as a sponsor of the tournament. He lauded the company for the sponsorship, support and involvement of Vivo Energy Kenya with the Dala Sevens tournament.

“We are confident that we will see demonstrable value in the circuit to grow our investment in the game,” said Vivo Energy Kenya Lubricants Sales Marketing Manager, Stephen Gikonyo.

“We are cognizant of the importance of corporate sponsorships and involvement in Kenyan sport. We are glad to be part of this exciting sports renaissance in the country that Rugby has critical role in.,” he added.


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