Ringier Digital Marketing Announces Plan to Expand its Presence in Africa

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Ringier Digital Marketing (RDM), a subsidiary of Ringier Africa Digital Publishing (RADP), has assembled a team of creative strategists, including content creators, developers and managers, who update their skills and knowledge regularly with up-to-date industry trends and tools as it moves to grow its presence in Africa.

The company said in a recent statement that the move was implemented so as to “offer top notch advisory and executions to clients.”

The company, which physically operates in Ghana, Kenya, Nigeria and Senegal, provides a portfolio of 360 degree Digital Marketing Solutions and transformation with offerings such as Animation, Content Strategy & Production and Creative Strategy.

The firm also provides Corporate Training Classes, Display Advertising, Email Newsletter Marketing, Event Coverage, Graphic Designs, Paid Marketing, Public Relations & Communications, Web/Mobile/App Development, Search Engine Marketing, Search Engine Optimisation, SMS Management, Social Media Management, as well as Video Scripting & Production.

“Our services are tailored in a manner that ensures that digital solutions can be offered to every brand, regardless of the size or nature of the business. We provide a dedicated service to each of our clients, ensuring that they handle our clients like kings, like they are the ‘only’ ones we have,” Director of Account Management at Ringier Africa Digital Publishing, Temi Williams-Davies explained.

Some of the brands they currently service include Heineken, Nigerian Breweries, Nestle Nigeria, British Council, Reckitt Benckiser and Samsung among others.

“We see our clients’ brands as extensions of our own. That way, we ensure to pay attention to every intricate detail and create solutions to tackle their digital marketing needs,” said Shola Adegbuyi, Director of Operations at RADP, which is owned by Ringier AG, a Swiss family-owned business with over 180 years of media experience, which entered the African market in 2011.

“That is what drives us to give value to businesses as we do,” Adegbuyi concluded.



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