APO Group and Africa Women Innovation Forum Partner to Deepen Impact of Entrepreneurship among African Women

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APO Group, a leading media relations consultancy in Africa and the Middle East, has been named Principal Partner to the Africa Women Entrepreneurship and Innovation Forum (AWIEF) Conference to assist in amplifying the forum’s message and core objective of empowering women entrepreneurs across the African continent.

The annual Africa Women Innovation and Entrepreneurship Forum (AWIEF) Conference, Exhibition and Awards will further benefit from APO Group’s core service as they serve as Official Newswire for the annual conference, awards and expo.

AWIEF is a Pan-African non-profit organisation dedicated to promoting and supporting women’s economic empowerment across Africa, through innovation and entrepreneurship. In 2018 the AWIEF annual conference, awards and expo hosted 1,300 attendees, 650 delegates as well as over 50 exhibitors at the expo featuring 300 young entrepreneurs.

AWIEF support comes from global organisations such as UN Women, the African Development Bank (AfDB) and the EU-funded Technical Centre for Agricultural and Rural Cooperation (CTA). Partners and sponsors also include: GE, AGRA, Embassy of Sweden (Nigeria and South Africa), Embassy of Switzerland (South Africa), IDC, MTN Business, ARC, Johnson & Johnson, Old Mutual, and Tsogo Sun, among others.

AWIEF hosts events throughout the year and runs programmes to mentor, fund and grow women entrepreneurs on the continent.

The Forum will host its prestigious annual conference, exhibition and awards, at the Cape Town International Convention Centre (CTICC), on the 29th and the 30th of October 2019, with the theme, ‘Enhancing Impact: Digitalisation, Investment and Intra-African Trade’.

In honour of the partnership, APO Group is also the founding sponsor of a new award, the African Women in Media Award, at the annual AWIEF Awards. This prize crowns the establishment of a new category of Award introduced to honour and celebrate women journalists across the continent.

“As a company where 60% of our management team are women who drive our entrepreneurial corporate culture, it was natural for us to partner with AWIEF,” said Lionel Reina, CEO of APO Group.

“Studies inform us that women typically invest 90% of their earnings back into their families and communities, this is the inspiration for APO Group which echoes our dedication to invest in the media industry of Africa. We are extremely excited to work with AWIEF to help promote the narrative of African women’s successes in entrepreneurship,” she added.

Diariétou Gaye, World Bank Director of Strategy and Operations for the Africa Region, identified Africa as “the only region in the world where more women than men choose to become entrepreneurs”.

“AWIEF is honoured and excited to be partnering with APO Group, as the biggest media communications group in Africa and the Middle East in terms of reach and brand significance. This will help to amplify and magnify our work in Africa and beyond for the economic empowerment of women across the continent,” said Irene Ochem, Founder and CEO of AWIEF.

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