United States Nigeria Council seeks to address market challenges in Nigeria

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To combat market challenges being experienced in Nigeria, the United States Nigeria Council (USNC) has presented plans to attract influential entrepreneurs by developing technology and encouraging an innovative ecosystem. The council also promised to mobilise capital for Nigerian start ups and companies.

The Executive Director of USNC, Eliot Pence, while speaking at the round table breakfast meeting at the 73rd United Nations General Assembly In New York City, United States, noted that the council’s mission was to promote bilateral business partnership and growth in Nigeria. He also said that the council will focus on entrepreneurial investment in the technology and innovation ecosystem.

Pence noted that the breakfast roundtable brought together over 45 leading American and Nigerian business executives and high public officials, to discuss innovation and entrepreneurial partnerships in technology.

Pence, who stated that the council wants to bring influential entrepreneurs to combat market challenges, said “capital is one barrier, market access is another. USNC bridges that gap”.

At the event, the Minister of Industry, Trade and Investment, Okey Enelamah told investors about the need to leverage technology to address local challenges. He also noted the need to use technology to strengthen efforts by the Nigerian government to provide an enabling environment for businesses to operate in Nigeria.

The meeting was hosted by Chairman of USNC, Ambassador Terence McCulley, Co-Chair John Coumantaros of Flour Mills of Nigeria and Pence. Enelamah commended the council for its work, stating that “Nigeria stands to benefit from your effort. If you are looking for courage in business, it is found in this room”.



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