For many Africans who have never left the continent, their first sight of the luxury brand Waldorf Astoria would be in the 1988 American romantic comedy film Coming to America when King Jaffe Joffer lodged there. However, one may be coming to Africa very soon as hotel chain Hilton continues its growth and development in Egypt.
It has been 60 years since Hilton first entered the North African country, but it’s appetite for growth has not waned a bit, with the opening of the Hilton Cairo Heliopolis. The leading global hospitality company has also confirmed plans for the debut of its luxury brand Waldorf Astoria in Egypt later this year – once rebranded.
Hilton has signed two management agreements with Gulf-Egypt for Hotels & Tourism (S.A.E) to operate Heliopolis Hotel & Towers Luxury Hotel under two distinct brands. A 593-room upscale Hilton property is now welcoming guests alongside the 247-room the Towers Luxury Hotel which will rebrand as Waldorf Astoria Cairo following an ambitious renovation programme.
Scheduled to be completed before the end of 2018, the refurbishment will create a new home for luxury travelers to Africa, bringing Waldorf Astoria’s inspirational environments, unforgettable experiences and True Waldorf Service to the continent for the first time.
“We are beginning 2018 in style by launching our Waldorf Astoria brand in Africa and making Hilton Cairo Heliopolis our sixth hotel in the Egyptian capital. We are working with great partners, Gulf-Egypt for Hotels & Tourism (S.A.E), and we look forward to great success with these two hotels which give our customers a new and convenient option just 4 km away from Cairo airport and close to New Cairo,” said Rudi Jagersbacher, President, Middle East, Africa & Turkey, Hilton.
Mohsen Abu Al Azm, Managing Director of Gulf-Egypt for Hotels & Tourism (S.A.E) added: “We are delighted to be partnering with Hilton to manage these two landmark properties. With an array of world-class facilities and offerings, the Hilton Cairo Heliopolis and the soon-to-open Waldorf Astoria will set the standard for accommodation in Cairo and across the region. Hilton brings nearly 100 years of experience to these hotels and their international reputation for service, quality and excellence will ensure the continued success of these great hotels.”