APO Group Partners with Bench Events to Boost Investment in Africa’s Hospitality Sector

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Bench Events has partnered with leading media relations consultancy, APO in order to boost investment in Africa’s hospitality industry.

As the organisers of a high-profile affair dubbed the Africa Hotel Investment Forum (AHIF), Bench Events stated that the deal is set to run until 2022. The agreement covers the next three editions of AHIF and its Francophone equivalent, the Forum de l’Investissement Hôtelier Africain (FIHA).

AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers.

“Hotels are crucial in boosting the economies of developing nations. Not only do they drive tourism, encouraging foreign investment and bringing in foreign currencies, they also host important business meetings. All over Africa, international conferences like AHIF help generate huge exposure – while world-class hotels facilitate day-to-day business travel for global executives and multinational organizations,” APO Group said in a recent statement following the announcement.

The Group stated that as Africa grows, it is essential hotel infrastructure develops alongside it, and Bench Events and APO Group are perfectly placed to help raise the profile of the hospitality industry, driving international investment through increased media exposure.

AHIF 2019 is set to take place in Addis Ababa from the 23rdto the 25th of September, while the next FIHA conference will be held in March 2020.

The latest edition of AHIF is predicted to be the biggest event of its kind ever staged in Africa, generating millions of dollars for the local economy, and billions for the continent as a whole. Among the 600-plus attendees will be senior figures from the Marriott, Hilton, AccorHotels and Radisson hotel groups, while speakers include key influencers from the global hospitality investment industry.

During the week of each event, exhibitors at both AHIF and FIHA will benefit from complimentary access to APO Group’s comprehensive African press release distribution service.

“What’s great about APO Group is their unrivalled expertise in African media landscapes and their ability to reach prominent journalists to help drive our message to new audiences,” said Matthew Weihs, Managing Director of Bench Events.

“In partnership, I believe we have all the tools to make these conferences even more successful and bring greater international exposure and investment to the tourism industry all over Africa,” he continued.

“AHIF and FIHA represent the best in global collaboration in the hospitality industry,” said Lionel Reina, CEO of APO Group.

“Hotels in Africa are a showcase for tourism and business across the continent, providing meeting places for commerce, as well as helping to drive interest and investment throughout the region. We relish partnerships like this one with Bench Events, as they demonstrate our commitment to raising Africa’s profile across a range of diverse industries,” he concluded.


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