The Chief Executive, Hilton Worldwide Holdings, Chris Nassetta said the company plans to double its hotels in Africa in the next five years by striking deals with existing hotels for conversion to its brand.
Africa, which has some of the world’s fastest growing economies and a rising middle class, has motivated International chains like Marriott International and Hyatt Hotels to increase their investments on the continent. Nassetta noted that the Hilton will introduce its Curio Collection, an upscale hotel brand, starting with a hotel situated in Nigeria.
Hilton’s Legend Hotel Airport in Lagos is situated at Murtala Muhammed Airport, which serves over eight million passengers every year. The hotel which is adjacent to the airport’s private jet terminal, has an exclusive immigrations and customs desk for private jet passengers.
The Legend Hotel in Lagos is one of more than 60 Curio Collection hotels around the world. It is also the Hilton’s first hotel in Lagos but it’s second in Nigeria. The company revealed there are seven hotels in the development pipeline to be situated in the country.
At the Africa Hotel Investment Forum in Nairobi, Kenya, Nassetta said “we continue to innovate in Africa with new brands and products, and we are pleased to introduce our Curio Collection brand here with the opening of Legend Hotel Lagos Airport”.
He added that “as the continent continues to undergo rapid urbanisation, with the UN forecasting that the world’s 10 fastest growing cities will be in Africa by 2035, this hotel is part of our strategy to connect guests to key cities and airport locations across the region”.
The company also expects to open Hilton Garden Inn Hotels in the coming five years in many strategic locations across Sub-Saharan Africa. A statement released by the international hospitality giant said “Hilton is seeing strong demand for its brands across the continent and expects to open eight hotels in total across Africa this year”.
Hilton has been present on the continent since 1959. The Virginia-based Hotel chain plans to double its presence on the continent. It currently has 41 open hotels and 53 in its development pipeline in Africa. This includes market entries in countries such as Botswana, Ghana, Uganda, Malawi and Rwanda, where it does not currently operate.
The Hilton launched the Hilton Africa Growth Initiative in 2017 to support the conversion of existing hotel brands with an investment of $50 million over five years.