AccorHotels, arguably the largest hospitality operator in Africa, has posted record growth and development in 2018.
As the world’s leading travel and lifestyle group, the industry giant this week announced a record year of development in Africa, beginning with its acquisition of a 50% stake in the Mantis Group – a South Africa-based hospitality and travel conglomerate – in April, 2018.
This was followed by the announcement in late July of a dedicated Investment Fund with a targeted reach of $1 billion devoted towards sustainable development in Sub Sahara Africa. This was then followed by the acquisition of Swiss-based Movenpick Hotels & Resorts in September of the same year.
These developments were highlighted further this week at a high-profile hospitality industry event dubbed the African Hotel Investment Forum (AHIF) that was held in Nairobi, Kenya.
AccorHotels is the largest operator in Africa with a network of over 150 hotels, representing close to 27,000 rooms across 23 countries. Moving forward the Investment Fund, in partnership with Katara Hospitality, will underscore growth and development for the region, providing a platform for a combined network of organic and acquisition reach of 250 hotels by 2025.
Following the acquisition of Mövenpick Hotels & Resorts, which added over 50 hotels to the Group’s Middle East and Africa portfolio.
Speaking at a Regional Leaders panel at AHIF, Mark Willis, newly-elected Chief Executive Officer (CEO) for AccorHotels Middle East & Africa, outlined the Group’s vision for Africa based on organic growth and development and a renewed focus on rebalancing AccorHotel’s presence in Africa with a focus on key cities and destinations in East and Southern Africa.
He drew emphasis on the need for collaboration with local partners and to mobilize their expertise, intuitive knowledge and passion for community outreach, citing the Mantis Group as the perfect example of a hospitality leader in South Africa with genuine credentials in eco-tourism combined with wildlife conservation.
Over the course of the year, the Group also opened flagship properties and signed key projects, including some in Morocco, Kenya and Nigeria.
Now AccorHotels currently operates in 100 countries. Its portfolio includes internationally renowned luxury brands such as Raffles, Sofitel Legend, Sofitel, Fairmont, Pullman and Swissotel, among others.