Mariott Continues with Regional Expansion Plan as Hospitality Brand Launches Rebranded Branch in Durban, South Africa

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Mariott International, one of the world’s leading hospitality brands, has officially opened its ‘Protea Hotel Fire & Ice! Durban uMhlanga Ridge’ this month.

The opening makes it the first Fire & Ice! by Marriott hotel in South Africa’s KwaZulu-Natal region and the fourth in South Africa. The facility has been described as a highly anticipated addition to the brand’s fast-growing portfolio. It joins Fire & Ice! by Marriott hotels in Melrose Arch, Johannesburg, Cape Town and Menlyn in Pretoria.

Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge is nestled along the KwaZulu-Natal coastline in the sought-after seaside town of uMhlanga, just north of Durban.

“Featuring the hallmarks of the Fire & Ice! by Marriott brand such as comedy and DJ nights, bold décor, and associates who go the extra mile, it is set to transform the hotel scene in uMhlanga and emerge as the new coolest hotspot. A Durban-inspired menu, a retro VW combi, DJ booth, and design elements linked to a beach and surf theme, lend the hotel its own unique flavour and twist,” Marriott International said in a statement commemorating the launch.

“Durban is a dynamic, cosmopolitan city with a need for a hotel brand that matches its spirit. We are thrilled to introduce Fire & Ice! by Marriott (www.Marriott.com) brand with its trend-setting aesthetic fused with local influence to the thriving town of uMhlanga,” said Volker Heiden, Area Vice-President for Marriott International.

“Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge will provide the quirky, modern vibe that guests and locals in this area are looking for. The property reflects our agility and adaptability to identify and transform a property to suit an evolving destination,” Heiden continued.

Previously a Protea Hotel by Marriott, Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge has been rebranded after a complete transformation.

“This entailed heavy-duty renovations, an aesthetic metamorphosis, and a complete change in operations. Fire & Ice! by Marriott hotels dare to be different − they are progressive and fun, and while each hotel is individual in its personality, it is this edge that unites them under the brand. We had to balance that in creating this beautifully sassy hotel,” said the Designer of Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge, Peter de Klerk.

“We have put considerable thought into making this property utterly unique, while still retaining the high standard of guest experience and professional and efficient service for which Fire & Ice! by Marriott hotels are known,” said Thuthukile Moloto, General Manager of Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge.

“This hotel will do more than just provide a room or a place to eat. We’re a lifestyle hotel that curates experiences and we look forward to welcoming guests and visitors and showcase this new-age take on hospitality,”Moloto concluded.

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