Hilton’s globally-recognized midscale hotel brand, Hilton Garden Inn has confirmed plans to increase its presence across various parts of the African continent. The hospitality chain is celebrating strong growth in the region with four open properties and an additional 14 in the pipeline just three years after opening its first hotel on the continent in 2016.
Many of these properties represent first-in-country openings for Hilton Garden Inn and for the Hilton enterprise as a whole, including Botswana, Zambia and Uganda.
Speaking from Africa’s Travel Indaba – one of the largest tourism marketing events on the African calendar, John Greenleaf, Global Head for Hilton Garden Inn, said the group has positioned Hilton Garden Inn for success in Africa with a prototype developed specifically for the region.
“This prototype has been curated to meet the expectations of both travelers and owners throughout Africa, while maintaining the brand’s signature light, bright and airy design as well as the consistent, core guest offerings and amenities that the brand is recognized for around the world,” he explained.
Hilton, which is celebrating its 100th anniversary this month, has a rich legacy of hospitality leadership in the region.
To date, Hilton Garden Inn, which is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands, has four properties and nearly 800 rooms open in Africa, in Botswana, Kenya, Morocco and Zambia.
“Countries such as Botswana and Uganda are some of the fastest growing economies in the world, with impressive visitor offerings. The Hilton Garden Inn brand appeals to the rise of middle-class travelers into and across Africa, providing an opportunity for us to open hotels and meet guest demand in key destinations,” said Jan Van Der Putten, VP Operations, Africa and Indian Ocean, Hilton.
With 14 hotels and nearly 2,400 rooms in the Africa pipeline, Hilton Garden Inn Kampala in Uganda and Hilton Garden Inn Mbabane in Eswatini are in the pipeline to open this month as first-in-country properties for both Hilton Garden Inn and the Hilton enterprise.
The pipeline also projects Hilton Garden Inn Windhoek in Namibia to open later this year, another first-in-country for Hilton Garden Inn. Other African countries in the Hilton Garden Inn pipeline include Malawi, Uganda, Ghana, Egypt, Democratic Republic of Congo, Ethiopia, Ghana, Nigeria and South Africa.
The larger Hilton group is already a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties.
As Hilton Garden Inn expands in Africa, the Hilton enterprise as a whole is also expected to double its footprint across Africa from 44 hotels today to almost 100 over the next several years.