Radisson Hotel Group seeks to increase expansion in Africa

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Radisson Hotel Group said it plans to operate 130 hotels in Africa by 2022, up from 50 this year as it seeks to reinforce its presence on the continent.

Africa has some of the world’s fastest growing economies and a rising middle class, and this has prompted global hotel chains including Marriot International and Hyatt Hotels to increase their investments on the continent.

Radisson revealed that it planned to open five more hotels this year in Algeria, Morocco’s Casablanca, Guinea’s capital Conakry, Niamey in Niger and Nairobi in Kenya.

In a statement released by the hotel group, the Vice President, Development, Middle East, Turkey and French Speaking Africa, Ramsay Rankoussi said “our strategy will most certainly reinforce our presence in key markets not only in the Francophone markets, but across Africa, as we continue to focus on delivering on our expanding pipeline”.

Radisson introduced new brands in Africa including the Radisson Collection as a premium lifestyle and affordable luxury offer and Radisson as the upscale hotel brand, after rebranding from Carlson Rezidor Hotel Group last year.

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