Onomo Hotels, a regional hospitality chain, has announced plans to invest in North Africa as part of an ambitious expansion strategy. The 100% African hotel group has chosen Morocco as its new hub and confirmed the opening of 7 new hotels in 2019.
The hospitality giant is set to unveil several openings in Morocco, namely in Rabat, Casablanca and Tangier.
The group announced the opening of its new flagship, Onomo Casablanca City Center on March 1, 2019. An urban hotel that challenges the definition of mid-scale hotels by offering generous spaces with a refined design and a high-quality service matching the African hospitality.
Present in 9 African countries with 14 operating hotels and 6 more new openings planned in 2019, Onomo now aims to increase this number to 29 with 3,800 rooms based on a current pipeline of 15 hotels, to become the leading pan-African hotel group in the mid-scale segment.
Created ten years ago, Onomo Hotels’ brand image is built around hospitality, making the ‘smile’ its signature and identity.
Sustainable development is at the heart of the franchise, and this includes ecological solutions throughout their value chain.
Onomo opened its first hotel in Dakar in 2010, which offers 107 rooms. In 2011, the group continued its expansion and opened a second hotel in Abidjan and a third in Libreville (118 rooms) in 2012. The group currently has 14 hotels in 9 African countries, including Senegal, Ivory Coast, Gabon, Mali, Togo, South Africa, Guinea, Rwanda and Morocco.
The hotelier is now slated to open 3 new hotels in Morocco, namely Casablanca Sidi Maarouf, Casablanca Airport and Tangier, by the end of June and 3 others during the second half of the year, notably in Douala (Cameroon), Dar Essalam (Tanzania) and Maputo (Mozambique).
In light of these developments, Onomo stated that 2019 is a year of consolidation for the group’s presence on the African continent and marks the beginning of a new phase of its development.
In order to support the development of the African continent, Onomo Group has designed a new approach to hotel industry to satisfy the dynamics of a pan-African and international business clientele. This approach is based on service optimization, accessibility, connectivity and security, in order to offer its customers, business or leisure, the best of Africa.
Onomo was created in 2009. The first hotel, Onomo Dakar, opened in 2010, preceding Abidjan in 2011 and Libreville in 2012.
Real estate investment group, Batipart became the majority shareholder in 2013, under the leadership of Julien Ruggieri, the current President of Onomo Hotels. Cedric Guilleminot has been appointed CEO since 2013. The Group now plans to become the pan-African leader in the midscale hotel sector.