ICT

Africa’s First B2B Pan-Continental E-Commerce Platform Launched in Nigeria

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Afrimart, pan-Africa’s first Business to Business (B2B) e-commerce platform for made in Africa products, has officially been launched.

The platform is expected to boost intra-Africa trade while accelerating its growth. Beneficiaries of the new platform will include general small and medium-sized enterprises (SMEs), African manufacturers, producers, processors and wholesalers of all classes of goods, commodity traders, farmers, artisans, import & export companies, logistics companies, service providers, and large African industries among others.

“Afrimart is a one-stop-shop for all things African; the first Pan-African B2B-focused marketplace whose central aim is to create an infrastructure that supports rapid growth of seamless trade of goods and services across Africa and the rest of the world,” Afrimart officials said in a statement issued on July 17th, 2018.

Fredrick Igbinedion, Afrimart’s President and Founder, said the decision to form the platform was informed by the availability of vast opportunities for business among African countries, most of which had not yet been fully harnessed.

“Africa is by far one of the lowest in terms of continental or regional trade around the world with intra Africa trade estimated at 11%”, explained Igbinedion, who was speaking at the launch event held on the sidelines of this year’s African-Export-Import Bank (Afreximbank) Annual Meeting and its 25th anniversary celebrations in Abuja, Nigeria.

Igbinedion observed that Afrimart takes cue from the ongoing Africa industrialization strategy by African governments and is an essential build up towards the recently launched AfCFTA (Africa Free Trade Agreement) all gearing towards building a prosperous continent with shared wealth.

“We believe that transforming African economies for the better is a shared role, and Afrimart is offering an access to market solution that is key in fostering trade within Africa which will in turn catalyze the continent’s industrialization drive through existing and emerging business opportunities”, Igbinedion said.

“Intra-Africa trade is fraught with many roadblocks which can be surmounted by the proper will, planning and deployment of appropriate technological infrastructure to support this endeavor,” he noted.

He identified the most important factor limiting Africa trade, especially at this critical digital age, as market linkages and the automation required thereof to facilitate the linkages.

“Afrimart.com platform therefore, fills this gap. Through Afrimart, we are deploying a world class highly robust and scalable platform that will become Africa’s Global Marketplace”, the platform’s President and Founder added.

He explained that Afrimart is designed to create new business opportunities for African SMEs, general merchants and service providers on the quest for growth and expansion by creating visibility and accessibility to African buyers and suppliers.

John Kamara Afrimart’s Director and Co-Founder lauded the launch. He described Afrimart as “an essential partner for Africa trade built to encompass the challenges facing local traders and e-commerce as a whole that brings together a network of trusted partners providing relevant services such as logistics, payment solutions and inspection services among others.”

“Afrimart is engineered to create a pool of trusted indigenous African suppliers, give them visibility of their products and services, and partner them with merchants across the continent and beyond by facilitating seamless interaction among them,” he said.

Kamara has since called on all African business to embrace the new platform.

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