Huawei, a Chinese multinational tech company with operations across the African continent, has announced plans to further deepen its presence in Kenya by focusing on the East African country’s growing smartphone market.
The phone maker has partnered with Kenya’s leading telecommunications firm, Safaricom, in a bid to grow its market share in the region.
Huawei’s move comes at a time when more Kenyan consumers are gradually making a shift towards smartphones as a variety of outdated devices are slowly phased out of the market, according to a study by GSMA, a trade body that represents the interests of mobile network operators worldwide.
The trade body confirmed that as many as 60% of Kenyans had smartphones in 2017.
Huawei Mobile Kenya, a subsidiary of the parent company, this week launched its ‘Mate 10 Pro’ device in the Kenyan market as part of a partnership agreement with Safaricom.
Speaking at the launch event, Huawei Mobile Kenya Country Director Derek Duh said the company has experienced unprecedented growth worldwide and is now bringing our award-winning products to the Kenyan market.
“Huawei is striving to push boundaries in the smartphone industry with the aim of improving user experience through advanced technology,” he explained.
“Our newest consumer solution, the Huawei Mate 10 Pro, is the smartphone that Kenya consumers need and deserve,” he added.
“We are honoured to partner with Huawei as they launch the HUAWEI Mate 10 Pro in the market. Huawei is constantly pushing boundaries and bringing cutting-edge technology to its customers. This occasion also gives us the opportunity to position Safaricom as the home of the latest smartphones.” said Elizabeth Wasunna, Head of Safaricom’s Retail Channel.
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population. In order to grow its presence globally, the company has so far set up 15 Research and Development centers the United States, Germany, Sweden, Russia, India and China.