Consumer Goods Manufacturer, Bidco Africa Adopts new SAP HANA Software to Improve Customer Service Delivery

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Bidco Africa, the largest manufacturer of fast-moving consumer goods (FMCG) in East Africa, has migrated to the SAP HANA Database, a platform that will help improve the firm’s delivery of services to its customers.

SAP HANA is a product of SAP, a market leader in enterprise application software. HANA is a business data platform that processes transactions.

Bidco’s migration to the HANA platform will allow the manufacturer to gain real-time, in-memory computing capabilities.

SAP says that with two of the continent’s fastest-growing economies and household consumption set to grow by more than 55% between 2015 and 2025, East Africa is poised to solidify its place as one of Africa’s most important economic hubs.

“For the manufacturers of some of the region’s most popular and loved consumer goods, it’s a good time to deploy some next-generation technology to enable it take advantage of East Africa’s immense and growing opportunities,” the company said in a recent statement.

Bidco Africa is the leading manufacturer of fast-moving consumer goods in East Africa, with over 50 brands across multiple product categories including Edible Oils and Fats, Hygiene and Personal Care and Food and Beverages.

Founded in Nairobi, Kenya in 1985 as a soap manufacturing plant, Bidco Africa has grown steadily over the past 30 years to become home to some of East Africa’s most beloved household brands. Its footprint spans across Tanzania, Madagascar, Uganda and Kenya, with aspirations to expand to other parts of Africa. According to Alkane Patel, Chief Information Officer at Bidco Africa, the company plans to speed up its operational processes to improve the delivery of products to customers.

“As our business grows and expands, our data has grown. We had started using SAP technologies in 2010 and felt it was the right time to make the shift to the SAP HANA Platform,” Patel explained.

Patel and his team also needed to provide real-time visibility over critical business and operational data, regardless of geographic location.

Santosh Diwakar, Project Manager at Bidco Africa believes that the business now has a platform in place to start supporting key operational processes with next-generation technologies.

“By moving critical business data to SAP HANA and increasing visibility over the entire enterprise and ecosystem, Bidco Africa has taken bold steps to becoming an Intelligent Enterprise,” said SAP Central Africa Managing Director, Pedro Guerreiro.

“With the implementation of its technology roadmap and further integration of Innovative technology, Bidco Africa will maximise the value of its data insights, empower employees, enhance the customer experience and bring greater agility to its overall operations,” he concluded.


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