Telecoming, a European technology company specializing in digital services monetization, has closed an agreement with African company, Maliyo Games, the pioneer mobile gaming company in Nigeria.
The deal seeks to distribute Telecoming’s offer in the region and will allow the company to enhance its presence across the African market.
The distribution agreement has been signed for six countries in the region. Telecoming, which is a European carrier billing specialist, has been monetizing digital content in the region since 2015 in partnership with leading mobile operators and some of the best local content producers.
This agreement is part of Telecoming’s strategy to develop digital services with excellent user experience.
According to Nicolas Gimenez, Telecoming’s Content Director the African market offers endless opportunities for the mobile market.
“It is a region with excellent local content producers and where users demand innovative services to enjoy on mobile. The agreement with Maliyo games allows us to include a high-quality local offer in our state-of-the-art mobile services,” he explained.
The games developed by Maliyo will be distributed among mobile users of 6 African countries. The bundle of Africa-themed games acquired by Telecoming has been designed to depict the everyday lives of Africans in general and Nigerians, in particular, with fun and engaging proposals to reach audiences of all ages.
Maliyo Games seeks to provide Africans with all kind of entertaining games built on experiential content with a strong focus on the African daily culture.
Telecoming has been specializing in mobile payments since 2008. The company works hand in hand with the main mobile operators to create solutions focused on improving the complete mobile customer journey, from the advertising to the payment stage.
In a statement issued this week, the firm said it will continue leading the direct carrier billing market through innovation in new digital payment alternatives across the world.