To improve and empower Nigeria’s digital ecosystem, Google, an American multinational technology company, announced the launch of its partner programme in the country. Google and advertising agencies, digital marketing agencies, and other online consultants who manage Adwords accounts, will be brought together for the certification programme.
Google revealed that the aim of the certification programme is to enable digital agencies and brands take advantage of the online marketing tools to connect with their users.
A statement released by the company said “through the partners programme, Google ensures that businesses get the help they need when it comes to things like search, mobile, display, video and shopping advertising. Digital marketing agencies with partner certifications will be able to display it on their websites, showing that they have passed Google Ads exam and are up to date with the latest product knowledge”.
The country director of Google Nigeria, Juliet Ehimuan-Chiazor, who spoke at the product launch said “the introduction of Google Partners is just the latest example of our commitment to bringing the next wave of Nigerian businesses online”.
Ehimuan-Chaizor also noted that “anyone wanting to become a Google Partner has to pass Google Ad words product certification exams. Plus, they have to stay up to date with the latest product knowledge. That means if you approach a digital marketing agency, they’re far more likely to give you the best service in search, mobile, display, video and shopper advertising”.
According to Google, there are also significant advantages for digital marketing professionals in the programme. The company noted that participants get to accelerate customer acquisition and also continually improve their product knowledge.
The company noted that “partners can also continually improve their knowledge with Partners University and Advertiser Community Partner Sessions. Additionally, agencies can earn rewards, providing incentives for their staff to stay up to date with their certifications”.