Kenyan mobile network operator Safaricom has signed an agreement with multi-platform pay television network Kwesé TV to distribute premium video content to consumers in Kenya.
Econet Media’s Kwesé TV broadcasts sports and entertainment programmes including exclusives such as NBA basketball games, English Premier League matches, Revolt TV, Viceland and lifestyle and music shows.
“Our aim is to enhance our customer experience and deliver solutions that meet their unique needs,” Sylvia Mulinge, Director, Consumer Business at Safaricom said.
Leveraging the operator’s 4G network to stream programming to connected devices through innovative data bundles, the partnership will give customers a mobile viewing experience from the comfort of their homes or on-the-go.
Joseph Hundah, CEO, Econet Media said the company is excited by the potential that mobile TV offers and looks forward to working with Safaricom.
Kenyans have been early adopters when it comes to digital content and Safaricom an industry leader with innovative products and services.
The partnership extends Safaricom’s digital services offered to its subscribers and positions Kwesé to deliver its content into the hands of more Kenyans.
The offering will be accessible through Safaricom video data packages and M-Pesa in due course.
Kwesé TV has entered similar agreements with Tigo and MTN to provide sports and entertainment content in Ghana.