ICT

StarTimes Targets Kenya’s Rural Market with New PayTV Service Launch

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StarTimes TV has extended its PayTV service to five more counties in Kenya as it seeks to deepen its footprint within East Africa’s largest economy.

The PayTV service provider revealed that it had launched its service in Kitui, Garissa, Kapenguria, Embu, Trans-Nzoia and Laikipia. It aims to capture Kenya’s rural market with these new launches.

The five new counties bring the total number of counties in Kenya it services to 33.

“This development is a boost to the company’s expansion plans with the increased coverage of the terrestrial television signal complementing the satellite television service,” said StarTimes in the statement seen by Business Daily Africa.

StarTimes currently services 70 percent of the Kenyan TV market but is keen on capturing the entirety of the country’s market potential.

 

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